Blake Shelton

How Blake used Stashimi to turn his live audience into Messenger subscribers

Blake Shelton worked with Stashimi’s team to set up concert specific campaigns with the goal of onboard his closest fans onto his messenger channel. Equally important, was Blake’s team’s desire to better understand his fans. For instance, even though 10,000+ fans might attend a concert on any given evening, Blake and his team do not know who those individual people are, nor would they know how to reach them directly let alone in a strategic or targeted way.

Enter Stashimi. Knowing that concert audiences are his most engaged fans, Blake incentivized fans to connect with him on Messenger by offering exclusive photos of the show that were shared via Messenger (1.3 billion MAU’s). Fans were given the opportunity to subscribe to updates, and 79% did subscribe night after night. When “team BS,” as Blake’s team is affectionately self-named, sent push notification after a show, more than 50% of fans clicked-through to the content. Blake was able to build a reliably reachable list of fans, and even better, by the strategic use of conversations, his team now has the ability to segment his audience and send them personalized messages.

By using a combination of Geo-targeted and Event-targeted Facebook Ads as well as announcements via their Jumbotron during his concert, Blake was able to convert his concert fans into his digital channel which provided more insight into his core fans.

Learn more – schedule a demo

 

 

How Blake used Stashimi to turn his live audience into Messenger subscribers

Blake Shelton worked with Stashimi’s team to set up concert specific campaigns with the goal of onboard his closest fans onto his messenger channel. Equally important, was Blake’s team’s desire to better understand his fans. For instance, even though 10,000+ fans might attend a concert on any given evening, Blake and his team do not know who those individual people are, nor would they know how to reach them directly let alone in a strategic or targeted way.

Enter Stashimi. Knowing that concert audiences are his most engaged fans, Blake incentivized fans to connect with him on Messenger by offering exclusive photos of the show that were shared via Messenger (1.3 billion MAU’s). Fans were given the opportunity to subscribe to updates, and 79% did subscribe night after night. When “team BS,” as Blake’s team is affectionately self-named, sent push notification after a show, more than 50% of fans clicked-through to the content. Blake was able to build a reliably reachable list of fans, and even better, by the strategic use of conversations, his team now has the ability to segment his audience and send them personalized messages.

By using a combination of Geo-targeted and Event-targeted Facebook Ads as well as announcements via their Jumbotron during his concert, Blake was able to convert his concert fans into his digital channel which provided more insight into his core fans.

Learn more – schedule a demo