Megadeth

How Megadeth built a new, highly engaged channel for their most loyal fans

With Megadeth’s 35th anniversary coming up, its team wanted to give its most loyal fans special attention and treatment.

Megadeth launched a giveaway contest to identify a group of approximately 5,100 highly engaged Facebook fans. This audience was then segmented in Stashim’s Fan Data Warehouse to create ‘look-a-like’ fan audiences that were predicted to like Megadeth’s music. By advertising to this audience with Facebook Messenger ads we acquired 31,240 new, highly engaged fans at only $0.10 per fan on average.

The results: In only three weeks 3 weeks, Megadeth added 35,340 highly engaged fans to their messenger. Next up – selling exclusive merch and album releases with its initial campaign to pre-order a special Vinyl release getting more than 2,300 visitors on the checkout page.

Learn more – schedule a demo

 

How Megadeth built a new, highly engaged channel for their most loyal fans

With Megadeth’s 35th anniversary coming up, its team wanted to give its most loyal fans special attention and treatment.

Megadeth launched a giveaway contest to identify a group of approximately 5,100 highly engaged Facebook fans. This audience was then segmented in Stashim’s Fan Data Warehouse to create ‘look-a-like’ fan audiences that were predicted to like Megadeth’s music. By advertising to this audience with Facebook Messenger ads we acquired 31,240 new, highly engaged fans at only $0.10 per fan on average.

The results: In only three weeks 3 weeks, Megadeth added 35,340 highly engaged fans to their messenger. Next up – selling exclusive merch and album releases with its initial campaign to pre-order a special Vinyl release getting more than 2,300 visitors on the checkout page.

Learn more – schedule a demo