ZEDD

How ZEDD launched his biggest hit Middle through Messenger

Leading up to the release of Zedd’s biggest single to date “The Middle,” he launched his very own bot on Facebook Messenger in hopes to provide fans with a new type of experience. His bot allowed his millions of fans to have a conversation and learn about the creation of the song including hearing a 30 second Spotify clip, play a lyrics quiz, and create their own Zedd branded social profile photo, and buy merchandise.

The experience started off a week before the release with a personal voice memo from Zedd letting fans hear a short snippet of the song. After fans played the voice memo, they were encouraged to pre-save the song to their Spotify account. The pre-save campaign saw a click-through rate of 82% with 76% saving the song.

The day of release Zedd sent an exclusive in-bot lyrics quiz where fans were asked to stream the song before taking the quiz. Fans were then encouraged to share their score with friends which automatically included the integrated Spotify player.

Learn More – Schedule a Demo

 

 

How ZEDD launched his biggest hit Middle through Messenger

Leading up to the release of Zedd’s biggest single to date “The Middle,” he launched his very own bot on Facebook Messenger in hopes to provide fans with a new type of experience. His bot allowed his millions of fans to have a conversation and learn about the creation of the song including hearing a 30 second Spotify clip, play a lyrics quiz, and create their own Zedd branded social profile photo, and buy merchandise.

The experience started off a week before the release with a personal voice memo from Zedd letting fans hear a short snippet of the song. After fans played the voice memo, they were encouraged to pre-save the song to their Spotify account. The pre-save campaign saw a click-through rate of 82% with 76% saving the song.

The day of release Zedd sent an exclusive in-bot lyrics quiz where fans were asked to stream the song before taking the quiz. Fans were then encouraged to share their score with friends which automatically included the integrated Spotify player.

Learn More – Schedule a Demo